Rooted in rock 'n 'roll with a signature sense of humor, Lucky Brand stands for independent thinking, individual style and a feeling as authentic as love. Friends since youth, creators Gene Montesano and Barry Perlman shipped the first order of Lucky Brand in 1990, and have been renowned for their great-fitting, vintage-inspired jeans ever since.
Gene and Barry's life long passions were blue jeans and rock 'n' roll. While experiencing the hippie-counterculture movement in the U.S. in the
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