Sunday, September 27, 2009
Original Factory Shop boosts offer
The Original Factory Shop is to launch its first own-brand clothing offer in spring 10, which it wants to generate 10% of womenswear sales. It will be the first time the value retailer has designed its own clothing range.
Chief executive Angela Spindler, formerly managing director of Debenhams and chief of Asda's clothing range George, said the range targets a 40-plus woman.
The Original Factory Shop, which generates 60% of its revenue from fashion sales, launched its first exclusive womenswear
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