Saturday, October 3, 2009
M&S ups focus on Per Una collection - versace shirts - Design
Marks & Spencer is ramping up its premium Per Una Speziale collection, in the same week that Per Una founder George Davies launched his upmarket womenswear concept GIVe.
M&S denied that the increased focus on the premium range, which first debuted two years ago, was in reaction to the launch of Davies' GIVe concept, but said it would feature higher prices and better-quality fabrics, and it would be made in Italy – all traits of the GIVe offer.
The range will go into 11 stores and
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